Copywriting + Brand Storytelling

A Note on Multitasking


I'm going to get to the note on multitasking, but first...

It's finally here.

This. The first official blog post on Written House. 

What to expect

In my pre-first post, I said this will be a place to read business management, writing and content tips. 

That's still what you're going to get here. 

As a rule, these will be quick, easy-to-read posts. You're busy, and you don't have time to digest 1200-plus words on a marketing blog. 

So my aim will be to give you simple and actionable tips and insights that you can immediately put to use.

Or in the least, think about. 

Like this...

On Multitasking

I'm not into multitasking. 

And when it comes to your business (or, say, your life), you might consider laying off the look-I’m-balancing-all-of-these-tasks-at-once! moments too. 


Because study after study has shown multitasking really doesn't benefit anyone. Not you, not me, not our partners or clients. 

Jumping from one task to another is an exercise in increasing your unfocused attention span. You may think you're getting a lot done, and sure it may even feel like you're getting a lot done, but are you really? 

Most likely no. 

When you're focused on several things and bouncing back and forth between them, you're not giving each task the focus it deserves. 

And when that happens, projects fail. 

Maybe your projects aren't completely failing, but they're suffering. 

Think about it.

Then ask yourself these questions:

  • Is the quality of my work on par with my talents and my client's expectations?
  • Do I feel good about the work I'm putting out there? 
  • Am I going crazy trying to complete too many tasks at once? 

You can answer yes or no to any number of those questions.

It doesn't matter.

What matters is that you stop multitasking and start giving each task your full attention. 

Don't check your email. Don't look at Facebook. And get off of your phone. 

How to stop


Set a timer. Start with 20 minutes of focused attention on your task. 

Don't do anything else. 

Over time, you're guaranteed to get better at focusing on one thing at a time.

And then the best thing starts to happen — you learn what your tolerance for focus is. 

Why is that so great?

Because it helps you manage your time better, leading you to being more productive and improving the quality of your work.

What are my single-focus tolerance levels?

They started as small goals. 

  1. Write 200 words 
  2.  Spend 20 minutes researching / strategizing

Today, my tolerance for focused attention has grown significantly. I can now...

  1. Write 1500 words
  2. Spend 2 hours researching / strategizing

After that, I take a break. I do anything other than write or research for the next couple hours. If I don't, my quality of work drops off miserably. 

Try it. What do you have to lose? Nothing.

But there are big gains waiting for you. 

What does this mean for you as my partner?

It means you can expect when I'm working on your project, I'm ONLY working on your project.

I'm not on social. I'm not eating. I'm not catching up with friends on chat. 

I'm focused 100 percent on you. 

And because I only take on one-to-two projects at a time, and because I strategically schedule my day into time chunks (for another post), you're guaranteed the quality of work I'm doing for you is the best. 

Something to think about.